INTERVIEW SERIES: MIIMII SOBOWALE

Name: Miimii Sobowale | Country: London | Company Name: Miimii's World

Miimii Sobowale is the entrepreneur and creator of Miimii's World. She started her business and blog to help people build their confidence and inspire them to overcome their insecurities with her gift for fashion and beauty. We've always been proponents of the saying "start from where you are." If you're contemplating starting your own business, this short interview will inspire you to take the first step toward your dreams.

How did it all starts? What motivated and inspired you to start your business venture?

I always had a flare for all things beauty and a passion for fashion. Growing up, I remember being fascinated with how my mom was putting on certain pieces together to make an incredible outfit, how she would put on some makeup and emerge to be this gracious Goddess not by the way she looked but through her aura. Then I realized that it became less about the act of getting ready and more about the way in which she felt afterward. It was a way of expressing herself and making herself feel good. Not many people nowadays have that confidence because of what the media or society classifies as beautiful. Everyone is beautiful, they just need to know it and feel it. So I decided to help people build their confidence and inspire them with my own story of how I overcame such insecurities with fashion and simple beauty tips.

Bootstrap and/or raise money? How did you get started?

I got myself a 9 - 5 like everybody else and raised money to start both my Youtube channel and develop my website.

What steps did you take at the very beginning to keep yourself moving forward?

At a point, I kept procrastinating because it seemed like everyone was doing Youtube and becoming a blogger. But after never being satisfied in my job, feeling like I was not living up to my full potential, I became unhappy (which I should never be). Then I had a lightbulb moment; I realized that I had to be happy. Doing what I love to do will make me happy.

So I started with what I had, purchased all the tools, and programs that I needed to edit my videos and developed my website. My desire has always been to be happy and to motivate others. It's what keeps me going. The fact that I started something pushes me because failure is not an option.

What makes your business special?

I think I make my business special because my business is practically my life. My business is based solely on helping people. I think that's what makes it special.

What challenges have you faced so far?

Having a full-time job, working for my mother as an EA, being my own web designer, my own editor, and sponsor; I find that it can be a little overwhelming. I also find that I have to sacrifice my social life, but it is worth it because I enjoy what I do. Additionally, gaining exposure can be quite challenging as I am trying to reach a wider audience, but I have learned that persistence is key.

What marketing strategies did you choose when you first started? Which ones were the most effective for your business?

When it comes to marketing strategies, I made use of social media. As of lately, it has evolved into one of the most effective tools to gain publicity. I also figured that word of mouth was effective, people always like to go with what they know, something that is mutual. For instance, if a friend of mine tells another friend about my business, they are more inclined to check it out than someone who is just hearing it for the first time.

The most difficult part of a business is developing a distinct brand. How did you develop yours at the beginning?: I suppose, what's distinct about my brand, is the fact that it is multi-faceted. I almost put myself in a bubble when I wanted to focus on one thing, but then it made it even more difficult for me to start. After realizing that I could not be Miimii without touching on all areas of my life, starting up became easier.

What advice would you give another fellow entrepreneur?

Start from where you are and push for what you believe in. Yes, obstacles will come, yes it may seem almost impossible but be patient because if you believe in yourself, you will surely achieve great things and your business will succeed.

Finish this sentence: If I could go back in time to when I started my business I would_____:

Do everything the same way.

My favorite book/business tool/podcast is_____:

My favorite book has to be my Bible. It gives me everything I need, from counsel to guidance, to solace to uplift, inspiration - I could go on.

The best advice I ever had was_____:

Go for what you want, give it your all, even if you fail, at least you tried.

My favorite quote is:

"I can do all things through Christ that strengthens me.

You can find her on twitter, Instagram and her website